Michael Magnus is a digital marketing professional with a background in higher education. He is generous with his insights to help leather businesses grow and thrive, both through these videos and his three-year ShopTalk! Magazine column "Magnus' Marketing Minute. Most of his contributions to Elktracks' library centralize around business and the history of the craft. Although these are a few of the videos where Magnus is featured, you may be more familiar with him as the moderator for well over 100 of the videos here at Elktracks Studio.